Experience Increased Web Site On-line Traffic
Are you wondering where are all of your web site
visitors?
Are you at your wits end as to how to get increased on-line traffic to your web site?
We can help you to drive more traffic to your web site!
Dear Website Owner,
You're probably like most people out there that have known for a long
time that you've needed a website. So you went ahead
and had a website developed. Now the wait is on. You
are waiting for all of the visitors to come land on
your beautifully crafted web pages. You're checking
your stats. You're rubbing your rabbits foot. You're
even telling all of your friends about your web site.
You simply are not getting the on-line traffic you
think you deserve.
Welcome to the World of Interactivity
You probably know that everything about the World Wide Web is highly
interactive.
This applies to everything about the web and your web site. People visit your site
to interact. You've got to become more interactive. You can't just put up your
web site and expect on-line traffic to come pouring in!
More Visitors = More Sales
You know it is a numbers game. Increased on-line traffic to your web site will ultimately
translate into more sales. You may have a great sales message on your website. But, you've
got to get the visitors there! We will help you with that!
Read what some of our customers are saying
"Thanks
to Software Advantage my home page for Northcoast
Banners has had a number
two position on Google for my keywords.
We are getting a lot of qualified leads from
the Google as a result of this effort."
"I heartily recommend Software Advantage's
services. They have our complete endorsement."
David Abramson, President - Northcoast Banners |
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"Software Advantage was able to my page listed
on page one of Google for my keywords in less than two months for my keywords.
Chuck Pavey, Owner - Medcare Service |
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Getting More Traffic or Search Engine Optimization in
a Nutshell
Search Engine Optimization is about creating or modifying your web
site to get more traffic!
There are three basic areas that need attention and they work together synergistically
to get you recognized and start getting the traffic you need to increase your
business. Each of these area require a different level
of participation or interactivity from you.
Our job is to work closely with you so you can participate in the process
where you need to.
Selecting the Right Keywords
What Are Keywords?
Keywords are phrases you want your website to found under. Often corporate environments have a culture where people refer to their products using special phrases. Choosing the right keywords is not what you call your products/services. Keywords are what you think your target audience may type into a search box in Google or Yahoo search.
Keyword Phrases
Keyword phrases are typically two to five word phrases you expect people to search for to find your website. What would you expect your customer or prospect to type into the Search Box on a search site to find your website? What type of problems or issues does your product or service solve? The answers to these questions are likely good candidates for keywords.
Keyword Length
A longer search phrase indicates better targeting and increased consumer desire. People that use the shorter keyword searches are typically window shoppers (so to speak). People that use longer keyword searches are more focused and typically ready to buy. The more descriptive and specific your keywords are the more targeted your visitors will be.
Keyword Competition
If there is a lot of competition for your selected keywords, you may have a harder time getting high ranking in search engine results pages (SERP). A longer phrase will most likely have less competition.
Determining how competitive your keywords are can be accomplished using various tools. The simplest tool to use would be Google. Once you have come up with several keyword phrases, enter each one into Google to see how many pages your search results return. You can see that at the top of the page. I entered in the phrase "massage therapy" (without the quotes) and Google came back and indicated "Results 1 - 10 of about 10,200,000 for massage therapy" . Now, that's a lot of competition. When I enter "Hot Rocks Massage Therapy", I get a mere 2,110,000 results back. A lot less competition, yet still formidable. I'm not saying that you should stay away from these keywords, you should start with keywords that have less competition for which you know your target audience are looking.
Keyword Suggestion Tools
There are a couple of good keyword suggestion tools available. I personally use wordtracker (http://www.wordtracker.com) to analyze and suggest keyword phrases that have lower levels of competition. Wordtracker tells you how many times a search phrase has been searched in the past sixty days, gives you an estimate of the competition on the major search engines and also ranks them by a special indicator called a KEI. This KEI is a very important indicator. The higher the KEI, the more likely you are to get searched for you chosen keywords. However, the first thing I look at is whether or not the selected keyword phrases are even searched. I recently entered a search phrase that a friend of mine thought would be a good search phrase. It did not return any results. My advice, If nobody is looking for your search phrase, choose another search phrase.
Getting the Right Mix
After you have selected the keywords that are optimum for your website,
the next steps are Optimizing Your Pages and Increasing Your Link
Popularity.
These three factors are a very critical part of your Internet Marketing strategy.
Contact Us Today
Email us or call us at 888-952-7233 for a free quote.
Optimizing Your Pages for Your Keywords
Once you have selected your keywords, you need to build you sales pitch and incorporate the selected keywords
into your pitch. We help with optimizing the page and suggest ways to improve your content. We also perform all
of the appropriate techniques to the content that get you ranked higher. These techniques include building meaningful
titles, meta tags, internal linking structure and highlighting. The content that we develop together with you works
in concert with Link Popularity. All of these critical parts are necessary.
Special placement of your keywords on your page makes a huge difference as well as the number of times that
your keywords appear on a page in relation to the total number of words on a page. This is called keyword
density. Too high of a keyword density will get you penalized. Too low and it will be reflected in where you
appear in search engine results.
Too many web sites out there place huge importance on making the company name prominent. Well most of the people
looking for your type of product or service, probably don't know who you are! To optimize properly, don't place
the importance on your company name, place it on what you think your prospects are using to find your product
or service.
Increasing Your Linking Popularity
 This part of the process is the most critical component in increasing your on-line web site traffic.
In its simplest form, the search engines look at the number
of links pointing to your site from other sites and have a formula
for determining where you should rank when people search for your keywords.
We refer to this as Inbound Linking. The more inbound links
there are, the better your ranking and the more visitors you'll be
receiving. Well, sort of. A major factor that the search engines look at is whether
the site or page where the inbound link is located is related or relevant to your site.
If you sell watches, a link from a casino web site probably won't help you, it may even hurt your link reputation.
Link Reputation
The incoming links to your site also determine what is called Link Reputation.
This is what the search engines think your site is about from the point of
view of the site linking to you. When you exchange links with another related
site, request to have your keywords placed in the anchor text of the link.
The anchor text is the visible text that people see and where they click. If
your keywords are High Quality Watches, you must request that as your anchor text. When the search engines see this link, they will know that your reputation is
High Quality Watches. Placing your domain name as the anchor text doesn't do
anything for your link reputation, unless it really is, www.high-quality-watches.com (of
course you would be selling high quality watches).
Online Strategic Partnerships
Back to relevance. The best way to view other sites to which you will be exchanging links is to see them as your Online Strategic Partners (aka Reciprocal Linking Partners). Sites that are related to what you do are the best. You'll want to find sites that aren't your competition with which to exchange links. For instance a site that sells grand father clocks would be a great candidate for a link exchange with your High Quality Watches website.
Automating Your Linking Process
I have conducted a little experiment over the last few months with an automated service called LinkMetro. This service has taken much of the work out of finding reciprocal linking partners. The process before automating went something like this.
1. You searched for Potential Linking Partners related to your industry.
2. You put their link or had your webmaster put their link on your links page.
3. You attempt to contact them by email to see if they will exchange links with you.
4. You wait.
5. You try to contact them again.
6. You wait.
Well, you get the picture.
I signed up with LinkMetro back in March around the same time I launched a brand new website. They provided some scripts to automate the setup process and I added a link from my pages to this new links page. I set up some basic categories to put linking partners under. Then, I went to their links directory to find other sites that are willing to link, over 15,000 potential linking partners (of course they wouldn't be signed up if they were not willing to exchange links). I selected the categories that are appropriate to what my site represents and clicked on the request link exchange button. I selected the appropriate category to be listed on my site and clicked the Add button. It automatically added them to my links page, under the proper category, sent them an email indicating that I requested a link exchange and I am done. Now I select more.
Presently, I receive from 1 to 5 link request per day. It takes me about 2-10 minutes to review the site and approve the exchange, which then insert their link on my link pages, automatically.
This thing is really awesome. My traffic has gone from zero visitors in February to over 4,000 visitors in June. I presently have 140 link partners. I just added another one of my sites that I have had around for quite a while to see how my traffic would improve. I just added it yesterday and already, I am receiving link requests.
If you happen to be hosting with Software Advantage and you sign up using
this link -- Sign
Up Now -- I will setup the scripts on our end for a very reasonable fee
to get you going. Link
Metro charges $19.95 per month, which is a small price to pay for the
increased traffic to your website. If you are not hosted with us, give
us a call at 888.952.7233 or respond to this email and we will help you out.
Contacting potential link exchange partners does not have to be a long complicated
process.
Over the next year you could have over 200 links back to your site. If they are quality links, it will only help your link popularity and increase the number of visitors to your website. So get started now and good luck. By the way have fun while you're at it.
 Contact Us Today
Email us or call us at 888-952-7233 for a free quote.
Start bringing more visitors to your website today!
Or Click Below to Send Your Contact Information:
Best Wishes,
David P. Miller
President, Software Advantage Consulting Corporation
P.O. Box 867
Sterling Heights, MI 48311-0967
P.S. If you want to experience increased web site on-line traffic and
enjoy more sales ... click
here now!
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